Early augmented reality concepts promised experiences we couldn’t let go of, thanks to slick marketing videos from Microsoft HoloLens and the super-secret Magic Leap headset—both of which now only serve enterprise users. This trend indicates the coming-soon reality of commoditized consumer AR glasses. (cough...APPLE...cough)
Fair Worlds believes in this eventuality, and recommends Main Event cut the line by being first-to-market with experiences that can be had at home, and away.
Quest 2 sales estimates show that the VR console has now sold in upwards of 5 million units in just 6 months (April 2021). The previous best-selling VR headset, PlayStation VR, took 5 years to reach this same milestone.
The race to develop better AR glasses is accelerating new technologies.
Niantic Lightship is a software platform that is mapping the world in 3D, making it possible to have AR experience IRL. Snap’s Spectacles are the next gen version of their AR glasses that show promise with a much lower profile than previous versions, reducing the #glasshole factor.
Oh… and Apple AR Glasses are a ‘when’ not an 'if.'